Friday, November 7, 2014

Prologues: “a regular Fanchon and Marco production”



Fanchon with one of her "ideas"
     The information I've posted about Nattova's vaudeville touring days comprises lists of performers on tour, including Natacha. Often on these lists, in1932, are acts produced by Fanchon [1892-1965] and Marco Wolff and their family business, a kind of talent factory in Los Angeles. As I explain below, F&M were originally ballroom dance performers (in the 1910s) who eventually became producers of movie "prologues"—live entertainment staged prior to a film's screening. By the late 1920s, the Wolffs had developed a talent "farm" system and cranked out elaborate musical and dance productions sent around the country that small theaters could book relatively cheap.
     The 1933 James Cagney film, Footlight Parade, is loosely based on Fanchon and Marco's early successes as producers/creators of "prologues" (small shows).
     Eventually, as vaudeville died, Fanchon Wolff Simon became a producer of films and of dance sequences for films. Her brother, Marco (Mike), eventually focussed on running a large theater chain.

From website: Fanchon and Marco Wolff 
"Fanny"
William Simon Jr.: Memories of his Mother and Uncle 
     Fanchon Simon was my mother. Her brother, Marco Wolff, headed Fanchon and Marco Inc. (F&M), which was a family business. Their brother, Rube Wolf…, was the orchestra leader and MC at the Paramount Theater in downtown Los Angeles through the mid 30’s. Their youngest brother, Roy, … managed a part of the F&M business as well as the South Side Theater chain.
     My earliest recollections are from about 1934 (I was born in late 1929). Mother and Marco ran the F&M enterprises. … Prior to that from the mid 20’s on, they had produced live prologues for major movies at theaters in Los Angeles, and full stage shows which toured all over the US.
     With the … Depression, many theaters closed and the lavish traveling shows [disappeared]. 
[THE CALIFORNIA SUNSHINE GIRLS; THE FANCHONETTES]
     Producing shows for the Paramount Theater, Los Angeles, was a major undertaking. The former chorus performers who were known as the California Sunshine Girls became the Fanchonettes. The Fanchonettes consisted of 48 young women on stage at one time, all performing in perfect unison, dancing, walking on large balls, riding unicycles, roller-skating, “webbing” (performing acrobatics from a velvet rope a la Cirque du Soleil), and generally performing unbelievable feats. It was not easy to be a Fanchonette…. 
Eleanor Blangsted, dancing in her Fanchon
and Marco costume for "The Spangles Idea"
in the Balboa Theater, San Diego - 1928
 [FANCHON AND MARCO IDEAS]
     Each show had new choreography, music, costumes, curtains, sets, specialty acts, and headline stars. Shows would play 3-4 weeks depending somewhat on the strength of the movie that was playing [with it]. A single ticket got you a news reel, cartoon, short subject, feature film, and a live stage show. Each act, including the lavish production numbers, were called Fanchon and Marco Ideas, and most were photographically documented. 

      While these shows were being produced, F&M were also operating a talent school for young people. … F&M were also involved with the production of the shows at the Roxie Theater in New York. These shows were produced by Gae Foster.
     F&M operated a chain of theaters in Los Angeles, called the South Side Theaters. The “flagship” was the old Manchester Theater, which had once been home to the “F&M ideas” during the traveling show period.
 . . . 
 
     In the early 30s, F&M moved into the F&M Studios on Sunset Blvd. near Andrews Place in Hollywood. The studios not only housed the corporate offices, but included the talent school and the talent agency, together with a huge shop for construction of the sets….
      The term “a regular Fanchon and Marco production” had entered American slang, meaning something that was lavish, sumptuous, and over the top. Shows at the Paramount continued until the late 30s when such impressive productions became uneconomical. That ended the period of Fanchon and Marco Productions, but the rest of their enterprises continued.…
From Sonny Watson’s StreetSwing.com 
     [Fanchon and Marco were a] Brother and Sister dance team, born to a Los Angeles clothing store proprietor. Fanny studied piano and dance; her brother Mike (Marco) played the Violin/fiddle. Together they entertained at lodge parties and picnics, later graduated to a dinner show in Tait's famed San Francisco restaurant and later the Western, Interstate, and Keith-Orpheum circuits. The hook to their show was the grand finale exit with Fanchon sitting on Marco’s shoulders while he fiddled away on the violin.
     They were a successful Brother and Sister ballroom dance team of the 1920's and 1930's who started out as Cabaret dancers, then Dance studio owners and then turned Event Promoters and Producers. They had other brothers by the name of Rube and Roy Wolf(f) (musician). [Rube] was the orchestra leader and MC at the Paramount Theater in Los Angeles through the mid 1930’s. As children, all three performed as a trio in schools and amateur shows. Their youngest brother, Roy Wolff, managed a part of the F&M business as well as the South Side theater chain.
     Through performing, the young Wolffs had had a brilliant idea. Small cinema houses wanted to stage shows but could not afford them. These shows were usually called "Prologues, Prologs, Units, Presentations or Ideas," which were basically … live stage show(s) that preceded the film feature at movie houses. Fanchon & Marco's idea was to offer units at a reasonable price, equipped them and rehearsed them in Hollywood, sent them out complete with costumes, scenery and songs. The increased income from the movie prologues greatly helped movie theaters survive the Great Depression and so became very popular.
     Fanchon had a particular fondness for Adagio/Acrobatic dance teams and small precision teams.... By 1929, according to Variety Magazine, "Fanchon & Marco had established the standard by which stage shows are judged."
     Fanchon & Marco, Inc. started in 1919 and snowballed until theatres which had bought franchises from them became bankrupt … due to the depression…. [I]n order to keep units out they had to become theatre operators. Fanchon and Marco would manage many theatres on the West Coast circuit as well as produce many acts such as the "Sunkist Beauties," "The Fanchon and Marco Girls" and the 48 woman group called the "Fanchonettes" (Formerly “California Sunshine Girls") to perform in these theatres....
     They helped start many careers such as Cyd Charisse (age 12) Joan Crawford, Martha Raye, Johnny Downs, Janet Gaynor, Dorothy LaMour, Judy Garland (Gumm Sisters), Doris Day and Bing Crosby and many others.
. . .
Mike and Fanny (aka Fanchon & Marco)
     ...There were five separate groups of Fanchon and Marco girls which would rotate between cities [e.g.,] Los Angeles, San Francisco, Portland, Seattle and Vancouver, B.C. The girls would also appear for the unveiling of many Airplanes such as the Fokker and F-32.
     Later, Marco basically married and retired from the theatre productions when the cost of producing the shows became … exorbitantly expensive but did …[produce] a few Academy Award Shows. He eventually became the owner of one of the largest independent motion picture theatre chains in the country.
     Fanny Wolfe (Fanchon) continued in show business and became a movie choreographer [and] producer. Fanchon married William Simon Sr., originally a luncheon chain operator turned restaurant chain owner…. [T]hey adopted two children, William Jr. and Faye….
Fanchon Wolff directs Edna Covey, 1928

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